SIS -> FileSpring!

Thank you all for your support and loyalty over the past few years! We are proud to announce today that Strategic Internet Solutions is now FileSpring, Inc.

This name change comes with the significant transformation of our company away from providing "internet solutions" to best focus on becoming a leading FileMaker development company in the Midwest. We've raised the bar in everything we do - with new standards for planning, development, testing, and delivering FileMaker solutions for our clients. Our commitment to superior service is now stronger than ever.

We have enjoyed working with you as SIS, and now look forward to serving you even better as FileSpring, Inc.

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Strategic Internet Solutions

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Why Search Engine Marketing is important

You want to be seen by potential customers who are actually interested in what you provide, and are located in the area you are marketing in. Utilizing the major Search Engines such as Google and Yahoo in your online marketing efforts can give you an edge over the competition, quickly. It doesn’t matter the size of your organization, Search Engine Marketing (SEM) can be implemented for your website, and begin driving you quality traffic that can been seen by measurable results.

One of the very best methods to implement right away is Pay-Per-Click or PPC, as it can target your potential visitors directly and results are seen right away. When you use PPC, you are essentially bidding on a placement of an adspace on a major search engine by use of search terms or phrases. For example, you will pay a certain amount per click that you get from a search engine, based on what slot you choose for your keywords. So if you plan to use saturated keywords and want the number one spot on a search engine’s sponsored listings, it can be costly at times.

Be sure to have solid SEM strategy in addition to your current SEO, they are highly complimentary of each other. In fact, if you market your website on search engines and you lack the proper SEO on your website, you will greatly reduce the effectiveness of your efforts. And as stated earlier, SEO without SEM can leave you waiting for traffic that needs to be seen right away. So consider these two techniques as a single process, and you can begin to expect serious results.

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